Category definition · Organization methodology · Case data

Intelligent Marketing Organization Whitepaper

The Intelligent Marketing Organization Whitepaper explains the category definition, evaluation criteria, 300+ AI employee position matrix, BEST methodology, and selected industry implementation data.

Chapter overview

  1. The ceiling of traditional marketing organizations
  2. Category definition: Intelligent Marketing Organization
  3. Three criteria: wholeness, continuity, accountability
  4. Position matrix: 7 marketing stages and 10+ platform ecosystems
  5. Operating mechanism: collaboration and four modules
  6. BEST methodology
  7. Implementation path: delivery models and 30-day POC
  8. Industry practices and selected case data
  9. AI + DI => OI and the next decade of marketing organizations
  10. Selected glossary

Selected data points

8-10x

Livestream GMV in apparel case

8x+

Xiaohongshu note output in beauty case

12%->35%+

Repurchase rate in health case

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