Case Study · Apparel - Douyin

Apparel Douyin full-funnel case: livestream GMV grew 8-10x

Client profile: Desensitized leading consumer brand case

Angle: From isolated manual execution to coordinated AI employee positions and human expert review.

8-10x

Livestream GMV

30d

POC cycle

3

Position centers

10+

Platforms

Deployment

12-35 AI employee positions · Strategy, creative, and operations positions selected by scenario

  • Strategy analyst
  • Content editor
  • Script architect
  • Media buyer
  • Quality controller
  • Review consultant

Key actions

  1. Define targets and acceptance metrics
  2. Assemble the position team
  3. Launch weekly execution loops
  4. Review data and scale what works

Results

  • Livestream GMV:8-10x
  • Execution cadence:Faster weekly iteration
  • Capability:Reusable assets and workflows retained by the client

Data is desensitized. Detailed evidence can be shared under NDA where authorized.

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